AMY: BEYOND THE STAGE
NOVEMBER 2021 - APRIL 2022 This exhibition celebrate the legacy and creativity of one of the greatest musicians of our time, Amy Winehouse, and was truly a once in a lifetime opportunity to see an amazing collection of personal objects which will never be reunited as they are now in private ownership. The exhibition campaign involved working closely with Amy's family and friends, alongside Studio Moross to create stunning visuals that represented this iconic star. Despite being hit with difficulties of the pandemic, the exhibition achieved nearly 50,000 visitors - a record for a Gallery 2 exhibition at the time.
FORGOTTEN MASTERS
DECEMBER 2019 - SEPTEMBER 2020 Guest curated by renowned writer and historian William Dalrymple, Forgotten Masters: Indian Painting for the East India Company was the first UK exhibition of works by Indian master painters commissioned by East India Company officials in the late eighteenth and nineteenth centuries. Although working with an extremely limited budget and the difficulties brought on by the Covid-19 pandemic forcing gallery closures throughout the exhibition, the campaign exceeded target to become the most popular temporary exhibition to date at the Wallace Collection.
CHRISTIAN DIOR: DESIGNER OF DREAMS
FEBRUARY - SEPTEMBER 2019 The blockbuster exhibition 'Christian Dior: Designer of Dreams' achieved 595,000 visitors in 2019, becoming the most successful fashion exhibition in the history of the V&A. Spanning 1947 to the present day, this exhibition traced the history and impact of one of the 20th century's most influential couturiers, exploring the enduring influence of the fashion house, and Dior's relationship with Britain. Originally due to end in July, all tickets for the original duration of the exhibition sold out 19 days after going on sale. It was then extended by popular demand through the summer months, and sold out within 5 days of additional tickets going on sale.
V&A EXHIBITION ROAD QUARTER
JUNE - SEPTEMBER 2018 The V&A Exhibition Road Quarter opened to the public at the end of June 2017, the culmination of a six-year transformation of the V&A’s former boilerhouse yard on London’s great cultural artery, Exhibition Road. Marking the beginning of a new era for the Museum, the V&A Exhibition Road Quarter creates a beautiful and unique new civic space for London, and a world-class gallery space for the V&A’s internationally acclaimed exhibition programme. To celebrate the opening, the V&A mounted a week-long festival themed around the word ‘Reveal’, featuring Friday Late x Boiler Room, dance from Julie Cunningham & Co., a new live opera performed by Anat Ben-David, music from the Royal Albert Hall Albert’s Band, sound installation by Liam Byrne, and a Fashion in Motion catwalk show from Molly Goddard, among the many installations and performances, the Reveal Festival was attended by over 100,000 visitors, with hundreds of thousands more taking part online around the world.
MARCH - JUNE 2014 'Vikings: Life and Legend' was the first exhibition in the new Sainsbury Exhibitions Gallery at the British Museum, and was accompanied by a major event cinema broadcast, Vikings Live. The marketing campaign comprised major out of home advertising, press advertising, print production and distribution, partnerships and promotions, email marketing, PPC, social media marketing, developing digital content, creation of a marketing trailer, plus working with over 400 cinemas in the UK to ensure the live broadcast was promoted effectively. The exhibition exceeded its visitor target by 40%.
MARCH - SEPTEMBER 2013 The 'Life and Death in Pompeii and Herculaneum' exhibition was the blockbuster exhibition of 2013, and the last exhibition to be staged in the legendary round reading room at the British Museum. The exhibition was also accompanied by the first live cinema broadcast from the British Museum, Pompeii Live. The exhibition marketing campaign comprised the entire marketing mix, and was sustained from the on-sale date for tickets, approximately six months prior to opening, for the following year to the exhibition closure. The exhibition achieved 471,000 visitors against an original target of 250,000.
APRIL 2009 In 2009, the Whitechapel Gallery re-opened after a two-year closure and a £13.5m capital development project. The expanded building included new galleries dedicated to presenting collections and new commissions; a permanent gallery and research room for the Whitechapel Gallery’s historic archive, and an education and research tower including study and creative studios. Part of the re-opening campaign, including promoting several temporary exhibitions and installations, involved a major re-brand and re-design and build of the gallery website.
